Last Laugh Tattoo
Last Laugh Tattoo is a traditional tattoo shop in Phoenix, Arizona, founded by Leo Galaz and Andy Nguyen. As a partner in this venture, I developed the brand and creative direction, establishing the website, ecommerce, and merchandise program. Our goal was to establish Last Laugh as a recognizable brand in the tattoo space and bring it to an international audience through a curated range of clothing and tattoo-culture products. By strategically focusing on flash tattooing and creating a cohesive brand identity, we immediately positioned Last Laugh Tattoo as a unique and influential player in the global tattoo community.
The shop, located in downtown Phoenix, fosters a strong sense of community within the Central block, neighboring Mount Sunny, Huarachis, and The Greater Good. Our vision of reaching a global audience through ecommerce, paired with a distinctive merchandise program, has transformed Last Laugh Tattoo into a standout brand in the tattoo industry. We've successfully bridged the gap between traditional tattoo culture and modern branding, offering a unique blend of artistry, community, and commerce.