Better Days

Better Days sits on the top floor of the Gerardo's Building, a 1928 brick landmark in Phoenix's Warehouse District, from the team behind The Churchill. It bills itself as a high dive: one pool table, one dart board, checkerboard floors, red booths, and warm, dim light.

At OXY®, I led the brand identity and the environmental design, and the goal was always to keep that same neighborhood-bar ease in every mark and every corner of the room.

I love a good neighborhood bar, and this one knows exactly what it is.