SAHARA Las Vegas
I had the opportunity to develop and manage a lifestyle brand for the iconic SAHARA Hotel & Casino in Las Vegas. I was tasked with creating an exclusive line of merchandise available online, on the property, and at retail that drew inspiration from the storied history of the property. The range of goods captured the essence of the Sahara's glamorous pastwas featured on the shelves of retail staples such as Union LA and spotlighted in high-profile outlets like Hypebeast.
Meanwhile, the Sahara Hotel itself was undergoing a transformative $150 million renovation that promised to revitalize its legendary presence in the heart of Las Vegas. Parallel to this significant remodel, we formed a partnership with the celebrated painter Matt McCormick, leading to the creation of original artworks that not only became a part of the hotel's permanent art collection but also inspired a collaborative line of clothing between the hotel and the painter. These pieces, developed in conjunction with Matt McCormick's distinctive western style, perfectly complemented the aesthetic of the new Sahara, merging art with fashion in a seamless integration that echoed throughout the property.